the behavioral perspective

• behavioral examples

• 
  naïve investing
• 
  procrastination
• 
  phonemic
  restoration effect
• 
  social conformity
• 
  self-control
• 
  reciprocity
• 
  mental accounting
• 
  change blindness
• 
  overconfidence
• 
  choice
  architecture
• 
  choice overload
• 
  status quo bias