The ideas42 Blog

Is Work-Life Balance Just a Roll of the Dice?

Mar 13, 2017 by Uyhun Ung

Does it ever feel like you’re impossibly busy? If so, you aren’t alone. When asked to estimate how long they spend on certain activities during a week, people typically present a sum exceeding 168 hours. In other words, they think they’re using more hours in a week than actually possible. While not the most reliable … Read more.

Celebrating Women in Health Behavior Change

Mar 8, 2017 by Karina Lorenzana

This International Women’s Day, ideas42 stands with women around the world working to create positive health behavior change for themselves, their families and their communities. Volunteer health workers going door-to-door to promote antenatal care and family planning, midwives working around the clock to ensure safe childbirth, and new mothers bringing their children to immunization visits … Read more.

Nudge to Action: Behavioural Science for Sustainability

Mar 6, 2017 by UN Environment

This post originally appeared on UN Environment’s blog. In Kibera, Africa’s second-largest informal settlement, located in Kenya, researchers were puzzling over the low uptake of a water purification solution. This was a place where water-borne diseases were rampant and sometimes lethal, so why didn’t more residents buy this simple, cheap answer to a chronic health … Read more.

Boost Savings in Chile: We’re Banking on Behavioral Science

Feb 2, 2017 by David Munguía Gómez

Many of us are aware of the usefulness of “rainy day” savings—what we set aside for emergencies and other unforeseen expenses that creep up on us all. Those savings are in addition to those we accumulate to accomplish larger goals we may have like buying a house or planning for retirement. But understanding the importance … Read more.

CBT 2.0: A Behavioral Approach to Reducing Recidivism Among Youth

Jan 31, 2017 by Hannah Furstenberg-Beckman

Youth violence is one of the most pressing social problems facing cities across the United States. Unfortunately, once youth become involved with the criminal justice system, they can get caught cycling in and out of custody, sometimes for the rest of their lives. In the state of Illinois, for example, almost 60 percent of youth … Read more.

Walking the Walk: Can ideas42 Team Members Truly Disconnect?

Jan 6, 2017 by Dan Connolly

Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, our team puts in hard work applying behavioral science to social problems throughout the year, so we close our offices between Christmas Eve and … Read more.

Helping Government Engage New Yorkers: Applying Insights from Behavioral Science

Jan 4, 2017 by Jon Hayes, Natalie Dabney & Rachel Rosenberg

It is a critical, yet seemingly simple function of city government: connect residents to the programs designed to serve them. Cities invest countless resources to inform the public of valuable programs and encourage residents to use them. Yet mysteriously, those who would most benefit from these programs often neglect to take advantage of them. For … Read more.

A New Approach for Reducing Intimate Partner Violence

Dec 13, 2016 by Vivien Caetano, Hannah Spring, & Lydia Trupe

Globally, one in three women report experiencing violence at the hands of an intimate partner. In some countries, like Ethiopia, over 60% of women experience intimate partner violence (IPV). Each of these instances devastates the lives of women and their families for generations. Over the past few years, we’ve studied intimate partner violence through a … Read more.