Posts related to “insights”

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Social Norms for Social Good: 3 Insights to Apply

Apr 24, 2019 by Liana Johnson

Social norms are a powerful tool for improving lives—they have helped people get healthier, save more money, and take positive environmental actions. While social norms sound simple—“tell people what others are doing and they’ll change their behavior!”—there are plenty of nuances to leveraging them for social good. Apply these three insights to optimize your social … Read more.

The (Behavioral) Magic of Tidying Up

Feb 28, 2019 by Liam Speranza

We’re already heading into March of this new year, 2019, which means we’ve all made new years resolutions and the fresh start effect is driving many of us to make some changes in our lives, and we’re definitely sticking to them now… right? While we are usually all about sticking to goals and creating new, … Read more.

Building Reading Habits at Home with Behavioral Insights

Feb 7, 2019 by Cassie Taylor

Early reading habits are predictive of a number of later life outcomes, including higher education attainment and income, yet more than two-thirds of fourth graders in U.S. public schools are not reading proficiently. We often think of education as taking place entirely at school, but fourth graders only spend about 13% of their waking hours in the … Read more.

5 Impactful Behavioral Insights from 2018

Dec 19, 2018 by Liana Johnson

A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each … Read more.

Before Banning Plastic Straws, Try a Nudge

Dec 5, 2018 by Erin Sherman and Liam Speranza

“Plastic Straw Bans are Spreading.” “Here are the U.S. cities that have banned plastic straws so far.” “San Francisco board passes plastic straw ban.” You’ll find dozens of headlines like these in the news announcing the spread of plastic straw bans across the United States. Reducing unnecessary consumption has seemed increasingly urgent as a series … Read more.

More Opportunities to Support Student Financial Health

Nov 28, 2018 by Maya Alper

The start of a new academic year should be an exciting time for the 19.9 million students who recently began or are continuing in college. But for many students, college also brings stressful financial decisions. These decisions weigh on many students, but the burden is often heaviest for those who are balancing school with full … Read more.

‘Tis the Season for Americans to…Give to Charity?

Nov 20, 2018 by Sarah Welch

In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are … Read more.

Trick or Treat: Four Spooky (Because They’re Real) Behavioral Insights

Oct 29, 2018 by Liana Johnson

If you’re getting yourself into the Halloween…spirit…by checking the back of closets and behind curtains for boogeymen, don’t forget to take a peek in the mirror. Sometimes we don’t find the eeriest things lurking in dark corners, but in the corners of our own minds. That’s right, studying behavior (and examining our own behavior) can … Read more.

Want Generous, Intentional, and Informed Giving? Try Behavioral Science

Aug 9, 2018 by Omar Parbhoo

It’s often said that Americans are exceptionally generous, and fortunately, it’s a claim that’s well supported by the numbers. In 2016 alone, U.S. households donated over $282 billion to charities worldwide. And when compared globally, the U.S. consistently ranks as one of the most altruistic countries by the World Giving Index. But do these absolute … Read more.