Posts related to “insights”

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Building Reading Habits at Home with Behavioral Insights

Feb 7, 2019 by ideas42

Early reading habits are predictive of a number of later life outcomes, including higher education attainment and income, yet more than two-thirds of fourth graders in U.S. public schools are not reading proficiently. We often think of education as taking place entirely at school, but fourth graders only spend about 13% of their waking hours in the … Read more.

5 Impactful Behavioral Insights from 2018

Dec 19, 2018 by ideas42

A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each … Read more.

Before Banning Plastic Straws, Try a Nudge

Dec 5, 2018 by Erin Sherman and Liam Speranza

“Plastic Straw Bans are Spreading.” “Here are the U.S. cities that have banned plastic straws so far.” “San Francisco board passes plastic straw ban.” You’ll find dozens of headlines like these in the news announcing the spread of plastic straw bans across the United States. Reducing unnecessary consumption has seemed increasingly urgent as a series … Read more.

More Opportunities to Support Student Financial Health

Nov 28, 2018 by Maya Alper

The start of a new academic year should be an exciting time for the 19.9 million students who recently began or are continuing in college. But for many students, college also brings stressful financial decisions. These decisions weigh on many students, but the burden is often heaviest for those who are balancing school with full … Read more.

‘Tis the Season for Americans to…Give to Charity?

Nov 20, 2018 by Sarah Welch

In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are … Read more.

Trick or Treat: Four Spooky (Because They’re Real) Behavioral Insights

Oct 29, 2018 by ideas42

If you’re getting yourself into the Halloween…spirit…by checking the back of closets and behind curtains for boogeymen, don’t forget to take a peek in the mirror. Sometimes we don’t find the eeriest things lurking in dark corners, but in the corners of our own minds. That’s right, studying behavior (and examining our own behavior) can … Read more.

Want Generous, Intentional, and Informed Giving? Try Behavioral Science

Aug 9, 2018 by Omar Parbhoo

It’s often said that Americans are exceptionally generous, and fortunately, it’s a claim that’s well supported by the numbers. In 2016 alone, U.S. households donated over $282 billion to charities worldwide. And when compared globally, the U.S. consistently ranks as one of the most altruistic countries by the World Giving Index. But do these absolute … Read more.

Celebrating a Decade of Using Behavioral Science for Social Good

Apr 18, 2018 by ideas42

Ten years ago, ideas42 started in a small office at Harvard University. Since then, we have partnered with foundations, non-profits, government agencies, and socially-minded companies to work on more than 100 projects in over 35 countries, using behavioral science to improve millions of lives around the world. Today we released our first-ever Impact Report, taking … Read more.

Applying “When” to Real Life

Apr 10, 2018 by Kanyinsola Aibana

Our work involves devoting significant amounts of time to understanding what drives people’s behavior—and prompting them to make decisions and follow through with action that benefits them. As a member of ideas42, I can’t help but apply this same behavioral lens to my own life. When I read Daniel Pink’s new book, When: The Scientific … Read more.

Would Better Parental Controls Impact Youth Phone Behavior?

Feb 15, 2018 by Suman Gidwani & Antonia Violante

If you have a young child in the family, you might have noticed them watching a show on a tablet or playing a game on a phone at your recent holiday party. Kids today become comfortable with digital screens at a very young age. A recently published study found that 97% of U.S. children under … Read more.