Nov 19, 2013
Since the release of 2008′s Nudge, behavioral economics (BE) has quietly invaded the public’s perception. Some of the most well-known examples include the creation of the Behavioral Insights Teamin the UK, Cass Sunstein’s appointment in the Obama Administration, and the rise of popular economics books like Daniel Kahneman’s Thinking, Fast and Slow (and to a … Read more.
Dec 15, 2012
Behavioral economics’ most successful large-scale impacts have so far been in the developed world, with notable successes including the headway made on getting Americans to save for retirement or the many successes of Britain’s Nudge Unit. But at ideas42, we believe that behavioral economics can also dramatically change the way development programs work (for the … Read more.
Dec 1, 2012
Of late, ideas42 co-founders Sendhil Mullainathan and Eldar Shafir and their co-authors (including ideas42 affiliate Anuj Shah) have been looking into a fascinating question: does poverty create additional psychological and cognitive burdens? Is there some way in which poverty makes people take worse decision? The short – and fascinating – answer is: yes. Dave Nussbaum’s blog Random … Read more.
Nov 17, 2012
ideas42 co-founder Sendhil Mullainathan was recently at the World Bank, where he spoke about behavioral design and development. The World Bank’s “All About Finance” blog has a nice summary of the talk. Quite apart from anything else, the post provides a good introduction to what ideas42 is about and why it was founded: “(M)any studies … Read more.
Sep 5, 2012
Another one from the archive: In this TED talk from 2010, Sendhil talks about something that animates a lot of the work ideas42 does: the problems we know how to solve, in a technical sense, but don’t. “We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to … Read more.