Governance

Social Norms for Social Good: 3 Insights to Apply

by Liana Johnson

Social norms are a powerful tool for improving lives—they have helped people get healthier, save more money, and take positive environmental actions. While social norms sound simple—“tell people what others are doing and they’ll change their behavior!”—there are plenty of nuances to leveraging them for social good. Apply these three insights to optimize your social […]

Behavioral Science + Machine Learning = More Social Impact

by Rachel Rosenberg & Michael Stern

Imagine entering college for the first time. In addition to starting day one in a completely new environment, you have countless decisions to make within just a couple of weeks that will determine your path for the next two to four years: “What do I want to study?” “Which courses do I need to take?” […]

Making Behavioral Innovation Accessible to Every City with the CityNudge Accelerator

by ideas42

It’s not exactly breaking news that water shortages and electricity cuts are emerging as critical challenges for cities around the world. Stories of strain on water supplies and power grids abound as populations grow and extreme weather events occur with increasing regularity. At the same time, as well-meaning policymakers strive to take action, many city […]

Helping People Vote Isn’t a “Power Grab.” It’s Democracy.

by Dan Connolly

Senate Majority Leader Mitch McConnell recently described new legislation designed to increase voter turnout as a “power grab.” The legislation, known as H.R. 1, proposes nationwide same-day voter registration, early voting periods for federal elections, automated voter registration, and instituting a federal holiday on Election Day. What should we expect from these reforms? Evidence about […]

5 Impactful Behavioral Insights from 2018

by ideas42

A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each […]

Bringing Behavioral Design to NYC Non-profits

by ideas42

We’ve spent more than a decade applying behavioral science to complex social problems, all in the service of improving the lives of millions of people. Part of our mission is to dramatically expand the use of behavioral science as a problem-solving tool, and that’s why we’ve recently broadened our efforts to bring this approach to […]

‘Tis the Season for Americans to…Give to Charity?

by Sarah Welch

In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are […]

Trick or Treat: Four Spooky (Because They’re Real) Behavioral Insights

by ideas42

If you’re getting yourself into the Halloween…spirit…by checking the back of closets and behind curtains for boogeymen, don’t forget to take a peek in the mirror. Sometimes we don’t find the eeriest things lurking in dark corners, but in the corners of our own minds. That’s right, studying behavior (and examining our own behavior) can […]

Skipping The Bag: A Look at Chicago’s Bag Tax

by Lee-Sien Kao

This summer, a wave of restrictions on plastic drinking straws swept through legislatures and councils in California, New York City, and Seattle; even private companies like Starbucks are taking a stand on plastic straws—the beverage giant is planning to phase them out of their stores entirely by 2020. While there’s been some controversy surrounding these […]

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