Tough social problems can often be tackled with the creation of new solutions and products with behavioral science built into their DNA. Our Venture Studio builds self-sustaining businesses informed by behavioral science, that create social good by leveraging the power of technology.


We design innovative companies that solve massive social challenges, drawing from our years of research while delivering enterprise value. We do this by recruiting the best entrepreneurs, surrounding them with technology and behavioral science talent, and connecting them to enterprises with meaningful problems.


EveryDay Labs Final-04
Working with school districts to reduce K-12 chronic absenteeism
Working with state and local governments to reduce recidivism at scale, one step at a time


The ideas42 Venture Studio team brings together a diverse background of deep expertise in applied behavioral science, cutting-edge research, technology, and enterprise software in service of our mission.

Emily Bailard
CEO, Everyday Labs

Alex Blau
Entrepreneur In Residence, Vergil

Tamika Cummings

Katy Davis
Managing Director

Joseph Gracia
Entrepreneur in Residence

Marc Laitin
Managing Director, New Ventures

Katherine Milkman
University of Pennsylvania

Sendhil Mullainathan
University of Chicago

Molly Hill Patten

Mitra Salasel
Director of Communications

Eldar Shafir
Princeton University

Josh Wright
Executive Director