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Government

We work with government agencies to make it easier for their residents to access the public services available to them.

Our Work

  • Government Innovation

    We embed expert behavioral design teams within government to help make policies, programs, and services more efficient, accessible, and effective for residents.

    Case Studies

    • Read Top 20: Behavioral Solutions for Scaling City Innovation →

  • Accessible Public Benefits

    We increase enrollment and retention in public benefits programs by designing communications, campaigns, forms, reminders, and processes.

    Case Studies

    • Read Making Shopping Easier for WIC Participants →

  • Measuring Program Impact

    We help governments improve programs by evaluating what works, what doesn’t, and how to achieve better outcomes for residents.

Initiative Spotlight

New York City Behavioral Design Team

ideas42 has had an embedded behavioral design team working across New York City government agencies for 10 years. The goal: increase program efficiency, save tax dollars, and boost satisfaction of both residents and government workers.

Initiative Spotlight
Learn more
Partners

Our Partners

Testimonials

  • “If it weren’t for that [redesigned] letter, I would not have done my SNAP recertification in time. Honestly, I would not be able to feed my kids right now. Normally, you get these letters and it’s like, ‘I don’t understand this. What am I supposed to do?’ But this one was different. I knew what to do, and it just made me think, Why can’t it always be that easy?”

    — NYC Resident who received a redesigned SNAP recertification letter

  • “Our first two years proved the concept of an embedded BDT with cost-effective solutions to difficult policy problems. Today, we’re focusing on institutionalizing behavioral design, data usage, and rigorous evaluation across City agencies, and scaling proven interventions.”

    — Matthew Klein, Executive Director, NYC Mayor’s Office for Economic Opportunity

Want to learn more about how we can help your agency?