Every day, working with partners around the world, we’re using behavioral science to address complex social problems.
Who We Are
Twelve years ago, ideas42 started in a small office at Harvard University. Since then, we have partnered with foundations, non-profits, government agencies, and socially-minded companies to work on more than 250 projects in over 45 countries, using behavioral science to improve tens of millions of lives around the world.
We have offices in New York, Boston, Washington, D.C., San Francisco, and New Delhi, but we work on projects in almost every corner of the world. ideas42 is made up of a group of talented, creative professionals from diverse backgrounds and disciplines, united by our expertise in and passion for applying insights from the behavioral sciences to today’s most complex social problems.
True to our academic roots and rigorous scientific approach, our work is informed by a network of more than 60 academic affiliates and advisors, including the world’s most influential pioneers in applied behavioral science.