Privacy Statement

Effective date: July 1, 2023

This Privacy Statement sets forth our policy with respect to the collection, use and disclosure of information that is collected from you by Behavioral Ideas Lab, Inc. d/b/a ideas42 (“ideas42”, “we” or “us”) when you visit our website our mobile application, and any other websites, features, applications, widgets or online services that are owned or controlled by us (“the Site”). This Privacy Statement also explains how we may use and disclose such information, as well as your ability to control certain uses of it.

By using the Services, you agree to the data collection, use, disclosure and storage practices described in this Privacy Statement. We collect information about you in a range of forms, including personal information, when you choose to provide it to us. Personal information (or personal data) means information about an individual from which that person can be identified. It does not include personal information where the identity has been removed (anonymous personal information). This may include when you contact us with inquiries or otherwise contact us.

When you interact with us through the Services, we may collect information from you, as further described below. The Site is not intended to collect personal health information or other sensitive information about you. Please do not share your personal health or other sensitive information on the Site. We may collect such information from you directly with your consent. The information provided on our Site is also not intended to be used as legal, tax, medical or other professional advice.

Information You Provide to Us

We collect information from you when you choose to provide it to us. The information we collect may include: your name, address, email address, telephone number, mobile telephone number, user name or any other information, such as login or password.

If you have created an account, you may be able to voluntarily provide additional information in various areas of the Site. For example, you may want to provide additional information as part of an optional profile to enhance your experience and use its features. We may use this information to personalize the Services and its features just for you.

Public Forums

Any information you may disclose in ratings or review, on message boards, in chat rooms, or on other public areas of the Site, becomes public information.  Please exercise caution when disclosing personal information in these public areas.

Except as provided under a specific submission practice described on the Site or materials made available to you, ideas42 does not claim ownership of any information or material you provides to us or post, upload, input, submit, or transmit to the Site (each a “Submission”).  All Submissions are subject to specific guidelines or practices identified by ideas42.  

If you delete your Submissions from the Site, copies of your Submissions may remain viewable in cached and archived pages or might have been copied or stored by other Site or Service users. Proper access and use of information provided on the Site or through our other Services, including Submissions, is governed by the Terms of Use.

We do not sell your personal information to third parties.

Information Collected From Other Sources

We may obtain information about you from other sources, including government agencies that you use to connect with us. If you use a third-party service to login, link to us, or communicate with us, we may receive certain information about you from the third party based on your registration and privacy settings on those third-party services. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity.

Information Obtained from Third Parties

If you provide us with personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us, for example, if you have agreed to share information with one of our partners, we may add this information to the information we already hold about you.

Third Parties and Service Providers

We may contract with third parties to perform functions related to the Site (“Service Providers”). Service Providers will have access to your personal information needed to perform their business functions, but may not use or share that personal information for other purposes. These companies are authorized to use your personal information only as necessary to provide these services to us.

Information Use

We may use the information we collect from and about you to:

  • Present our Site and its contents to you;
  • Develop new programs, products or services;
  • Engage in educational initiatives to communicate with you and others to further our education goals;
  • Respond to your questions and concerns;
  • Improve the content and functionality of our Siteand marketing efforts;
  • Conduct research and analysis;
  • Display content based upon your interests;
  • Comply with applicable laws, including to respond to requests from public and government authorities;
  • Enforce this Privacy Statement;
  • Protect our rights, privacy, safety or property, and/or that of you or others;
  • Protect the security or integrity of the Siteand our business; and
  • As described to you at the point of data collection.

Information Sharing

We do not sell your personal information to third parties. We may share the information we collect from and about you:

  • with our Service Providers, if the disclosure will enable them to perform a business, professional or technical support function for us;
  • as necessary if we believe that there has been a violation of this Privacy Statement, our Terms of Use, of our rights or the rights of any third party;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, national security or law enforcement, as permitted by law, or otherwise as required by law; and
  • as described to you at the point of collection.

If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

We may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Site or other Services in a manner that is consistent with this Privacy Statement.

If you do not want us to share your personal information as set forth in this Privacy Statement, contact us at

Information We Automatically Collect and Cookie Policy

We do not automatically gather information about you such as your IP address, browser type, referring/exit pages, and operating system.

Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected offline or from third-party sources to help us tailor our communications to you and to improve our Services.

Legal Requirements

We may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.


Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of eighteen.

Links to Other Websites

This Privacy Statement applies only to the Services. The Site may contain links to third-party sites or applications which may have privacy policies that differ from our own. We are not responsible for the practices of such sites or applications. The links to third-party sites from the Site do not imply that we endorse or have reviewed the third-party sites.

Data Security

The security of your personal information is important to us. We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about you. While we make every effort to help ensure the integrity and security of our network and systems, the transmission of information via the internet is not completely secure. Email sent to or from the Site may not be secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site.

Data Storage and Retention

Your personal information is stored on servers in the United States or in other countries in accordance with the data storage locations of our third-party vendors. You understand and agree that we may collect, use, disclose, and otherwise process the information you provide as described in this Privacy Statement. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the United States. We will retain your personal information for as long as it is needed to provide you with the Site or Services, or to fulfill any legal or contractual obligations we may have.

Accessing or Modifying Your Personal Information

You can review and change your personal information by logging into the Site \ and visiting your account profile page, as relevant.

You may also send us an email at to request access to, correct or delete any personal information that you have provided to us. In general, we cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your California Privacy Rights

California Civil Code Section §1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us at 80 Broad Street, 30th Floor, New York, NY 10004.

Changes to Our Privacy Statement

We reserve the right to revise this Privacy Statement at any time. When we do, we will post the changes on the Site. If we change the Privacy Statement in a material way, we will provide appropriate notice to you. Your continued use of the Site after any changes or revisions to this Privacy Statement shall indicate your agreement with the terms of such revised Privacy Statement.

Please also feel free to contact us at if you have any questions about our Privacy Statement or the information practices of the Site.