Blog

Thoughts and insights from our work applying behavioral science to social problems

World Health Day 2021: Building a Fairer, Healthier World Using Behavioral Science

by ideas42

The COVID-19 pandemic has made it clearer than ever that health outcomes for millions around the world are unequal and unfair. The pandemic has upended measurable progress toward improving the lives of millions of people and created new challenges for individuals, communities, health providers, and policymakers, particularly in low- and middle-income countries. At ideas42, our […]

From Aspirations to Action: Behavioral Tactics for Achieving Financial Goals

by ideas42

Even before the COVID-19 pandemic, many families across America were struggling to make ends meet. But they still have big hopes and dreams today, from getting a car to finding better job opportunities to buying a home. To achieve any of these goals, saving and credit-building are two critical steps toward financial stability and self-determination. […]

Honoring Black Behavioral Scientists and Examining the Psychology of Race in History

by ideas42

People often (erroneously) believe that a few leaders are responsible for the development of an emerging field, an idea, or event in history because of perceived “natural attributes” such as superior intelligence. This is known as “great man” theory–a flawed theory, of course, because in reality it is the tireless work of countless people that […]

How Can Behavioral Science Help Improve Economic Outcomes for Women?

by Catherine MacLeod, ideas42, and Sarika Gupta, the World Bank

Eleanor, a young woman living in Monrovia, the capital of Liberia, wants to start a business to improve her family’s life. As a young girl, she saw the women in her life braiding hair – her aunt worked at a hair salon, and her mother taught her how to braid. When deciding what kind of […]

University College London Nudgeathon: Can We Hit Refresh on our Domestic Travel Habits in Light of COVID-19?

by Sanjeev Devarajan, Nudgeathon events team, UCL BIT

With the importance of reducing greenhouse gas emissions, and COVID-19 reducing aviation numbers dramatically, the current moment is seen as a unique chance to shift business travelling behaviour towards more sustainable choices. On Friday 4th December, University College London’s (UCL) Behavioural Innovations Team launched a Nudgeathon, a unique event built around sharing ideas and developing […]

Our Top Behavioral Science Highlights of the Year (Goodbye, 2020)

by ideas42

It’s become tradition of sorts that each December, we reflect on the year behind us and celebrate the newest evidence and social impact generated by behavioral science. Of course, 2020 is a difficult year to look back on with much fondness. And yet, even in one of the more challenging years in living memory, we […]

How to Mobilize Your Future Self

by Elizabeth Weingarten and Omar Parbhoo

Silver linings are hard to come by in 2020. But from our perspective, there’s at least one: this is the year millions of Americans discovered their civic voices – speaking out in person and virtually, at the polls and in the streets, and by volunteering in their communities at historic levels.  Voter turnout smashed records. […]

Utilizing Pre-COVID Behavioral Designs During a Pandemic: Experiences of Kenya’s National Cash Transfer Beneficiaries

by Sylvia Kezengwa and Kate MacLeod

Beyond the grim realities of a growing death toll, the COVID-19 pandemic has had negative effects on multiple dimensions of life for many people across the globe for much of 2020. Sadly, those already facing instability are disproportionately affected. Social protection programs, including cash transfers, are crucial to safeguarding those living with extreme poverty, and […]