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University College London Nudgeathon: Can We Hit Refresh on our Domestic Travel Habits in Light of COVID-19?

by Sanjeev Devarajan, Nudgeathon events team, UCL BIT

With the importance of reducing greenhouse gas emissions, and COVID-19 reducing aviation numbers dramatically, the current moment is seen as a unique chance to shift business travelling behaviour towards more sustainable choices. On Friday 4th December, University College London’s (UCL) Behavioural Innovations Team launched a Nudgeathon, a unique event built around sharing ideas and developing […]

Our Top Behavioral Science Highlights of the Year (Goodbye, 2020)

by ideas42

It’s become tradition of sorts that each December, we reflect on the year behind us and celebrate the newest evidence and social impact generated by behavioral science. Of course, 2020 is a difficult year to look back on with much fondness. And yet, even in one of the more challenging years in living memory, we […]

How to Mobilize Your Future Self

by Elizabeth Weingarten and Omar Parbhoo

Silver linings are hard to come by in 2020. But from our perspective, there’s at least one: this is the year millions of Americans discovered their civic voices – speaking out in person and virtually, at the polls and in the streets, and by volunteering in their communities at historic levels. Voter turnout smashed records. […]

Utilizing Pre-COVID Behavioral Designs During a Pandemic: Experiences of Kenya’s National Cash Transfer Beneficiaries

by Sylvia Kezengwa and Kate MacLeod

Beyond the grim realities of a growing death toll, the COVID-19 pandemic has had negative effects on multiple dimensions of life for many people across the globe for much of 2020. Sadly, those already facing instability are disproportionately affected. Social protection programs, including cash transfers, are crucial to safeguarding those living with extreme poverty, and […]

The Road to Equity: 4 Ways Behavioral Design Has Made New York City Services More Accessible (So Far)

by ideas42

Local government agencies directly impact millions of people’s day-to-day lives, providing essential public services that keep our cities running. Yet we know from behavioral science—the study of how people make decisions and take action in the real world—that there are many reasons programs and services don’t reach as wide or diverse of a population as […]

Simple Tools to Reduce Preventable Deaths During Childbirth

by Maddie Kau and Sara Flanagan

Worldwide, what is more likely to kill you than 200 skydives, 1000 scuba dives, or a diagnosed case of malaria? Giving birth once. Too often, giving birth is dangerous, and the most common cause of maternal mortality – postpartum hemorrhage (PPH), or excessive bleeding after childbirth – is largely preventable. The clinical best practices to […]

Fieldwork During the Pandemic? Four Behavioral Insights for Conducting Remote Interviews

by Preeti Anand and Sylvia Kezengwa

As behavioral scientists, we know context matters. That’s why in a typical ideas42 project, our team members engage closely with the lived context of real people who will use or be impacted by our designs. We observe how people go about their lives and make daily decisions, interview service providers and people who use these […]

ideas42 Statement on the US 2020 Election: Celebrating Increased Voter Turnout & A Reflection on the Implications for Our Work Going Forward

by ideas42

The heart of a functioning democracy is the integrity of its democratic institutions, most notably trust in elections and the process by which everyone can make their voice heard. In the 2020 U.S. election, voters made their voices heard at historic levels: turnout is projected to be at its highest in over a century, including […]

Combating Misinformation in a Critical Period for the United States Election

by ideas42

It’s November 4th, Day 2 of election returns in the United States 2020 election, and as was expected and planned for, the outcome is not yet decided. All the votes are usually not counted election night, but in the past, reasonable projections could be made the night of. This year, due to safety concerns amid […]

Helping Community Food Advocates Spread the Word about Pandemic-EBT Food Benefits to NYC Families

by Toni-Anne Richards and Laura Wolff

At ideas42, we’ve thought a lot about how to maximize the impacts of public benefits in the lives of everyday people, especially during a pandemic. Since the COVID-19 crisis began, we’ve assisted government and non-profit agencies in making their communications about the changes to these benefits more effective. We also generated guidelines for states and […]

University College London Nudgeathon: Can We Hit Refresh on our Domestic Travel Habits in Light of COVID-19?

Our Top Behavioral Science Highlights of the Year (Goodbye, 2020)

How to Mobilize Your Future Self

Utilizing Pre-COVID Behavioral Designs During a Pandemic: Experiences of Kenya’s National Cash Transfer Beneficiaries

The Road to Equity: 4 Ways Behavioral Design Has Made New York City Services More Accessible (So Far)

Simple Tools to Reduce Preventable Deaths During Childbirth

Fieldwork During the Pandemic? Four Behavioral Insights for Conducting Remote Interviews

ideas42 Statement on the US 2020 Election: Celebrating Increased Voter Turnout & A Reflection on the Implications for Our Work Going Forward

Combating Misinformation in a Critical Period for the United States Election

Helping Community Food Advocates Spread the Word about Pandemic-EBT Food Benefits to NYC Families

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