Blog

Thoughts and insights from our work applying behavioral science to social problems.

“What Do You Mean by ‘Systems Change?’” The Challenge of Communicating Social-Sector Lingo to Everyday Givers

by Nick O’Donnell

When most people think about the work nonprofits do, they think about direct-service work—providing food or offering low-cost healthcare. But work like this is only part of what the wide world of nonprofits can accomplish, and this limited view of their “typical” work often means that important, deserving organizations miss out on the resources they […]

ideas42 Helps Lead the Future of Better Healthcare for All with the Coalition for Health AI

by Merage Ghane and Ted Robertson

In an era when artificial intelligence (AI) is revolutionizing industries across the globe, the health-care sector stands at a pivotal juncture. At ideas42, we are championing a nuanced approach to this better future of healthcare that marries the capabilities of AI with the intricacies of human decision-making. Our focus is on both harnessing the power […]

Welcoming our new CEO, Bridgette Gray

by The ideas42 Team

ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.

2024: The year of behaviorally informed narrative change for good

by Eva Matos and Maya Faulstich-Hon

In the United States, there are deep-seated narratives about who deserves what, and why. One of the most pervasive (and false) narratives in American society is that people experiencing poverty have only themselves to blame—that their circumstances are the result of individual choices, rather than flawed social policies and programs that reinforce inequality.

Smart Court Appearance Strategies: Court Date Reminders

by Samantha Hammer, Alissa Fishbane, and Shannon McAuliffe

Court date reminders are becoming a go-to tool for many courts, and for good reason: the more rigorous evaluations have found that reminders reduce nonappearance by 20-40%. Just like the reminders we’ve come to expect from our doctors, dentists, and hair salons, court reminders—whether sent by text message, email, phone call, or mail—work by making the court date details and consequences for nonappearance clear and top of mind.

Don’t Forget to Remind People to Vote

by Nick O'Donnell

Across the 2018, 2020, and 2022 elections, only 70% of eligible voters participated at least once, and a meager 40% voted in all three.

It’s easy to look at these figures and think Americans don’t actually care about voting. Behavioral science tells a more nuanced story.

Don’t Be Anti-Social: How to Use Social Media to Boost Your Nonprofit’s Mission

by Eleni Fischer

These days, social media is often the first place organizations turn to spread the word about their work. Nonprofits dream of a campaign that goes viral, or an influx of donations based on a compelling human story they tell.  The reality is less rosy. For many nonprofits, social media is time consuming and too often […]

Changes in Election Laws Derail Voters

by Meghan Ingerick

Change is difficult, whether we’re adapting to small changes in our routine or seismic shifts in our environment. One reason for this struggle is as humans, we rely on a collection of prior knowledge and experiences to form mental models that help us navigate the world. When those mental models are disrupted, we’re easily derailed, […]