by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
by The ideas42 Team
Fifteen years ago, ideas42 was founded on the belief that many of the world’s greatest challenges could benefit from harnessing a deep understanding of human behavior.
Since then, we’ve been at the forefront of pioneering a new approach: centering insights about how people actually make decisions, and reflecting sensitivity to the unique contexts that shape people’s everyday lives.
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