by The ideas42 Team
Financial Heuristics Training is one of ideas42’s most successful field-based interventions, one that has been replicated and scaled across geographies and populations. ideas42 co-founder Antoinette Schoar reflects on how the training program has evolved, and how this model has influenced ideas42’s approach to real-world problems.
by The ideas42 Team
Fifteen years of honing our approach has yielded an evidence-informed, people-centric framework that is responsive to the varied contexts and communities in which we operate. So what does this look like?
by The ideas42 Team
Our Behavioral Design Center has shown that by modeling with nonprofits how to ask the right questions, we can help them develop effective, evidence-based designs.
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
by The ideas42 Team
Fifteen years ago, ideas42 was founded on the belief that many of the world’s greatest challenges could benefit from harnessing a deep understanding of human behavior.
Since then, we’ve been at the forefront of pioneering a new approach: centering insights about how people actually make decisions, and reflecting sensitivity to the unique contexts that shape people’s everyday lives.
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