by Bridgette Gray, CEO
This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.
by Rahin Khandker
The girls jittered as they looked down at the game board. If they moved their piece one more square forward, they would win the game. Afia drew the game card for her team and the blood immediately drained from her face. Oh no—it was the dreaded Chance card. The girls on the opposing teams shrieked […]
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
by ideas42
Behavioral science has the power to catalyze progress across the sexual and reproductive health (SRH) sector. Over the last decade, our Global Health team has worked on more than 250 projects in over 30 low-and middle-income countries applying behavioral science to programs across the ecosystem. From reducing provider bias during contraceptive counseling to boosting male […]
by ideas42
Unintended pregnancies are a persistent global challenge with significant health, financial, and social consequences that disproportionately impact those with the least. Despite significant strides in increasing the availability of contraceptive services, 49% (111 million) of all pregnancies are unintended each year in low- and middle-income countries (LMICs), preventing women from having the opportunity to choose […]
by Allison Schachter and Sara Flanagan
For many rural low-income pregnant women in Liberia, the ability to deliver at a health facility is riddled with barriers. While they may intend to deliver their baby at a health facility and believe it’s the safest place to give birth, it often requires extensive planning and saving, from determining when and how to leave […]
by Allison Schachter and Jana Smith
While most rural pregnant women in Liberia intend to give birth in a health facility, there are many barriers that often prevent them from following through on this intention. Facility-based childbirth requires extensive preparation, from determining when and how to leave for the facility to saving for the cost of transportation and drugs and medical […]
by Finou Thérèse Mendy
This is part of a series of conversations with members of the Niger and Burkina Faso National Innovations Teams (NITs), a group of 54 health professionals across government and non-profit sectors. NIT members engage in a hybrid online and in-person applied learning curriculum developed by ideas42, which includes an introduction to behavioral design and hands-on […]
by Lois Aryee and Sara Flanagan
Rigorous impact evaluations are essential to determining program effectiveness. Yet, they are often time-intensive and costly, and may fail to provide the rapid feedback necessary for informing real-time decision-making and course corrections along the way that maximize programmatic impact. Capturing feedback that’s both quick and valuable can be a delicate balance. In an ongoing impact […]
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