Global Health

Building Behavioral Design Skills: Conversations with Breakthrough ACTION Innovators

by Nicole Russo

This is part of a series of conversations with members of the National Innovations Team (NIT), a group of 54 health professionals across government and non-profit sectors in Burkina Faso and Niger. NIT members engage in a hybrid online and in-person applied learning curriculum developed by ideas42, which includes an introduction to behavioral design and […]

A Look Back on 2021: 5 Behavioral Science Takeaways

by ideas42

Every day, working with a wide range of partners around the world, we use behavioral science to address complex social problems. And each year, we take a moment to reflect on this work, what we’ve learned, and how to build on this knowledge going forward.  As 2021 draws to a close, here are five takeaways […]

World Health Day 2021: Building a Fairer, Healthier World Using Behavioral Science

by ideas42

The COVID-19 pandemic has made it clearer than ever that health outcomes for millions around the world are unequal and unfair. The pandemic has upended measurable progress toward improving the lives of millions of people and created new challenges for individuals, communities, health providers, and policymakers, particularly in low- and middle-income countries. At ideas42, our […]

Honoring Black Behavioral Scientists and Examining the Psychology of Race in History

by ideas42

People often (erroneously) believe that a few leaders are responsible for the development of an emerging field, an idea, or event in history because of perceived “natural attributes” such as superior intelligence. This is known as “great man” theory–a flawed theory, of course, because in reality it is the tireless work of countless people that […]

Our Top Behavioral Science Highlights of the Year (Goodbye, 2020)

by ideas42

It’s become tradition of sorts that each December, we reflect on the year behind us and celebrate the newest evidence and social impact generated by behavioral science. Of course, 2020 is a difficult year to look back on with much fondness. And yet, even in one of the more challenging years in living memory, we […]

Simple Tools to Reduce Preventable Deaths During Childbirth

by Maddie Kau and Sara Flanagan

Worldwide, what is more likely to kill you than 200 skydives, 1000 scuba dives, or a diagnosed case of malaria? Giving birth once. Too often, giving birth is dangerous, and the most common cause of maternal mortality – postpartum hemorrhage (PPH), or excessive bleeding after childbirth – is largely preventable. The clinical best practices to […]

Fieldwork During the Pandemic? Four Behavioral Insights for Conducting Remote Interviews

by Preeti Anand and Sylvia Kezengwa

As behavioral scientists, we know context matters. That’s why in a typical ideas42 project, our team members engage closely with the lived context of real people who will use or be impacted by our designs. We observe how people go about their lives and make daily decisions, interview service providers and people who use these […]

Empowering Girls as Agents of Change in Preventing Unplanned Pregnancy

by Arielle Gorstein & Emily Zimmerman

An unplanned pregnancy during adolescence can dramatically impact a girl’s health and economic future, yet use of modern family planning (FP) services among adolescents remains low in many places. The challenge is particularly great in many countries in Africa, where despite a global rise in FP use among adolescents, adolescent fertility remains high and nearly […]