We’re focused on the most critical challenges of the foreseeable future: reducing carbon emissions and helping people adapt equitably to the inevitable effects of climate change. The decisions that are made every day by people across the world — whether in organizations, institutions, or at home — have ongoing impacts on climate change.

Climate change is a long-term, vague threat that requires collective action to solve. Unfortunately, this plays to our behavioral biases, which favor short-term benefits and specific solutions, in the worst way possible. Behavioral science has a critical role to play in understanding and addressing this overall problem.

We look for opportunities to deploy behavioral science to prompt action that meaningfully reduces carbon emissions, or helps individuals and communities adapt to climate impacts. By 2030, our bold goal is to avert 550 million metric tons CO2E annually — the equivalent of ~10% of projected 2020 US emissions.

Explore our project work addressing climate change and helping individuals and communities adapt to climate impacts:

Selected Partnerships

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Our People

Sarah Welch
Associate Managing Director

Cecilia Shang
Senior Behavioral Designer

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Our Other Areas of Focus