ideas42 is committed to applying behavioral science to help more people, particularly those from historically underrepresented groups, efficiently obtain quality post-secondary degrees or credentials that improve their economic well-being. We work in close partnership with colleges and universities, college success non-profits, foundations, and others in two primary ways:

  • By designing and testing behaviorally informed innovations to promote student success (ranging from “nudge” campaigns to broader systems redesign efforts).

  • By building the capacity of others to take a behavioral approach in their own work.

Over the past 10 years, we’ve worked on more than 55 projects aimed at helping students persist through their post-secondary journey.


Explore our project work across each stage of the student journey:

Selected Partnerships

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Our People

Rachel Taylor
Managing Director

Cassie Taylor
Vice President

Shera Kenney
Vice President

Tom Tasche
Senior Associate

Harrison Neuert

Scott Lensing
Senior Associate

Maddie Kau
Senior Associate

Jeff Ott
Senior Associate

Katherine Flaschen
Senior Associate

Gustavo Galo

Our Other Areas of Focus