Earning a college degree is one of the best paths available to a secure economic future. But across the United States, too many people who want to earn a college degree are either not enrolling, or are enrolling but failing to graduate. Behavioral science research has revealed a number of subtle, sometimes surprising factors that can interfere with college enrollment, persistence, and completion.
In close partnership with colleges, universities, college success non-profits, foundations, and others, ideas42 works to identify these factors and design behaviorally-informed interventions to address them.
We develop innovative solutions using a rigorous behavioral design methodology.
We optimize existing programs and processes by identifying behavioral pain points and evidence-based improvements.
We lead capacity building with individuals and organizations, preparing these leaders to take a behavioral approach in their own work.
Over the past 10 years, we’ve worked on more than 55 projects aimed at helping students persist through their postsecondary journey.