U.S. Health

ideas42 applies behavioral science to some of the toughest problems in U.S. health: low and high value care, chronic diseases such as diabetes and obesity, public health crises like vaccination and opioid use, healthy aging, and bias in care and algorithms. Ultimately, we envision a future where a healthy and dignified life is attainable and affordable for all, individuals and providers alike.

Partnering with health systems, state and local governments, payers, health care companies, and community-based organizations,we use the evidence of what works from our knowledge of human behavior to design and build solutions that improve outcomes, lower costs, and reduce disparities. We work on provider and patient behavior change around adherence to care guidelines, preventative health and closing care gaps, care management and steerage, and patient engagement. Learn more about our work here.

Applying behavioral science, we have already increased vaccination uptake 1.5x, increased medication adherence 1.5x, and increased high-value referrals and treatment 33%.

Explore our project work supporting all individuals to lead healthy and dignified lives:

Selected Partnerships

View All

Our People

Ted Robertson
Managing Director

Ric LaGrange
Vice President

Our Other Areas of Focus