Financial Health

We envision a world where financial products, services, and programs are behaviorally-informed, and designed to meet the needs of people of all socio-economic statuses, ages, races, and genders so that they can have a financially secure present and a self-determined future. 

We do this work by partnering with a wide variety of organizations, including credit unions, banks, public agencies, governments, fintech startups, and nonprofits. Instead of assuming that increased knowledge or motivation are the sole keys to better outcomes, we seek to understand the context where decisions are made and remove barriers within the channels and systems through which people navigate their financial lives. Our ultimate goal – a financial system that works for everyone.

Explore our project work building a financial system that works for everyone:

Selected Partnerships

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Our People

Evelyn Stark
Managing Director

Manasee Desai

Lois Aryee
Principal Behavioral Designer

Vivien Caetano
Principal Behavioral Designer

Our Other Areas of Focus