Inspiring Inclusion with Behavioral Science: IWD 2024
by The ideas42 Team
At ideas42, International Women’s Day is an annual reflection of the ways we live our mission to create a more equitable world using behavioral science.
Welcoming our new CEO, Bridgette Gray
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
2024: The year of behaviorally informed narrative change for good
by Eva Matos and Maya Faulstich-Hon
In the United States, there are deep-seated narratives about who deserves what, and why. One of the most pervasive (and false) narratives in American society is that people experiencing poverty have only themselves to blame—that their circumstances are the result of individual choices, rather than flawed social policies and programs that reinforce inequality.
Smart Court Appearance Strategies: Court Date Reminders
by Samantha Hammer, Alissa Fishbane, and Shannon McAuliffe
Court date reminders are becoming a go-to tool for many courts, and for good reason: the more rigorous evaluations have found that reminders reduce nonappearance by 20-40%. Just like the reminders we’ve come to expect from our doctors, dentists, and hair salons, court reminders—whether sent by text message, email, phone call, or mail—work by making the court date details and consequences for nonappearance clear and top of mind.
Don’t Forget to Remind People to Vote
by Nick O'Donnell
Across the 2018, 2020, and 2022 elections, only 70% of eligible voters participated at least once, and a meager 40% voted in all three.
It’s easy to look at these figures and think Americans don’t actually care about voting. Behavioral science tells a more nuanced story.
Looking Ahead: How We’re Creating a More Equitable World with Behavioral Science in 2024
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
Don’t Be Anti-Social: How to Use Social Media to Boost Your Nonprofit’s Mission
by Eleni Fischer
These days, social media is often the first place organizations turn to spread the word about their work. Nonprofits dream of a campaign that goes viral, or an influx of donations based on a compelling human story they tell. The reality is less rosy. For many nonprofits, social media is time consuming and too often […]
Changes in Election Laws Derail Voters
by Meghan Ingerick
Change is difficult, whether we’re adapting to small changes in our routine or seismic shifts in our environment. One reason for this struggle is as humans, we rely on a collection of prior knowledge and experiences to form mental models that help us navigate the world. When those mental models are disrupted, we’re easily derailed, […]
Smart Court Appearance Strategies: Behaviorally Designed Court Forms
by Samantha Hammer, Alissa Fishbane, and Shannon McAuliffe
Around the country, courts are focused on improving appearance rates—to move cases forward efficiently, reduce warrants for nonappearance, and increase access to justice. To help courts and partners discover and adopt effective approaches, the (Un)warranted team at ideas42 has crafted this four-part series breaking down leading practices. This first installment will focus on behaviorally designed court […]
ideas42 at 15: A Decade and a Half of Impact Driven by Applied Behavioral Science
by The ideas42 Team
Fifteen years ago, ideas42 was founded on the belief that many of the world’s greatest challenges could benefit from harnessing a deep understanding of human behavior.
Since then, we’ve been at the forefront of pioneering a new approach: centering insights about how people actually make decisions, and reflecting sensitivity to the unique contexts that shape people’s everyday lives.
