If there’s an opportunity to do good for lots of people using behavioral science, then ideas42 is interested in getting involved.

Our work usually fits into one of three categories:



We teach leaders, policy-makers and practitioners about how they can use behavioral science to help meet their goals through tailored masterclasses, as well as producing reports and other written materials


We help institutions improve the effectiveness of their programs and services by working with them to design and implement low-cost, scalable, behavioral interventions


We create new solutions to intractable problems that can be brought to scale using cutting-edge behavioral insights



What does that look like? Here’s a small sample:



Looking for more? You can read more about our projects here, or get in touch to discuss how we can work with your organization to solve tough problems and help you meet your goals.



Discover more about the sort of work we do

Behavioral Science

Learn about Behavioral Science


Meet our team and leadership