Behavioral Economics Approaches to Improve Family Planning and Reproductive Health Outcomes

ideas42 and the Center for Effective Global Action (CEGA) are using behavioral economics to improve outcomes for family planning and reproductive health (FPRH) on a global scale. Through the generous support of the William and Flora Hewlett Foundation, both organizations will use rigorous methodologies to address endemic behavioral challenges in the FPRH sector.

CEGA’s approach entails partnering with faculty from economics and public health departments at top universities to identify behavioral phenomena and test solutions to priority FPRH challenges. CEGA researchers conduct randomized evaluations and disseminate findings widely in order to improve policy-making and program design.

ideas42 is a non-profit behavioral economics and consulting firm that brings together highly creative practitioners, industry and policy experts, and world-renowned behavioral economists and psychologists. ideas42 will apply expertise in behavioral economics to persistent and pervasive behavioral challenges, with the goal of creating a long-term improvement in FPRH outcomes. Through the Behavioral Economics for Innovations in FPRH project, ideas42 will partner with two implementing organizations in the FPRH sector in execution of this goal. ideas42 uses a four-tiered methodology to define behavioral problems, diagnose challenges, design interventions, and conduct field tests.

For any questions or information about working with either of these organizations, please visit or the ideas42 website here, or contact us:

CEGA: Ellie Turner, Program Manager,

ideas42: Hannah Spring, Senior Associate,