ideas42 Honored to Join World Health Organization IBP Network

Membership affirms ideas42’s focus on global health innovation and impact

New York, NY.Non-profit behavioral design firm ideas42 has joined the World Health Organization (WHO) IBP Network, following a WHO announcement. The IBP Network is composed of over 80 leading global health organizations that partner to share best practices, experiences, and tools to support family planning (FP) and sexual reproductive health (SRH) programming.

Membership in the IBP Network supports ideas42’s long-term goal of positively transforming family planning and reproductive health services worldwide using insights from behavioral science. IBP members represent a range of sectors spanning research and academia, international NGOS, and local community service organizations. Through the network, these members share effective practices and tools to support family planning and reproductive health programming. 

“ideas42 is excited to join the IBP Network,” said Rahin Khandker, Vice President at ideas42 and member of the organization’s global health team. “With a robust and growing body of work in family planning and sexual and reproductive health, we are excited to share insights, lessons learned, and design approaches from our own work with others in this space. 

“We also look forward to learning from other organizations that are part of this fantastic network, including current and past partners of ideas42 that represent experiences and perspectives from many of the communities that we seek to support with our programs.”

ideas42’s work in family planning and reproductive health to date includes dozens of novel solutions, powered by insights from behavioral science, across 10 countries targeting different aspects of FP access and uptake challenges. These solutions focus on adolescents and youth, post-partum and other adult women, health providers, and male partners. Within the broader global health portfolio, ideas42 has partnered with a wide range of governments, foundations, and non-profit organizations in the areas of family planning, maternal and child health, nutrition, HIV, malaria, tuberculosis, and gender-based violence.

ideas42’s membership in the IBP Network follows Global Health team leader Jana Smith’s naming to the WHO Technical Advisory Group (TAG) on Behavioural Insights and Sciences for Health. The group brings together experts in behavioral science with extensive experience in designing and implementing national health policies and programs. TAG members advise the WHO on how to best adopt behavioral insights to support its work.

Learn more about ideas42’s work supporting family planning and reproductive health here

About ideas42

ideas42 is a non-profit that uses insights from human behavior—why people do what they do—to help improve lives, build better systems, and drive social change. For more than a decade, we’ve been at the forefront of applying behavioral science in the real world. Our efforts have so far extended to 45 countries as we’ve partnered with governments, foundations, NGOs, private enterprises, and a wide array of public institutions–in short, anyone who wants to make a positive difference in peoples’ lives. For more, visit


Mitra Salasel,