by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article For many Black Americans, the mention of vaccines or medical research conjures the Tuskegee Syphilis Study—a decades-long betrayal where researchers deliberately withheld treatment and honesty for 40 years from Black men in Alabama, watching them suffer and die for the sake of observation. This wasn’t just a […]
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article In 2016, New York City wanted to help keep its employees healthier by encouraging them to visit a work-site flu vaccine clinic. These vaccinations had been widely available before, but many employees had not gotten the flu. ideas42 was brought in to determine how more employees could […]
by Bridgette Gray, CEO
This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.
by Merage Ghane and Ted Robertson
In an era when artificial intelligence (AI) is revolutionizing industries across the globe, the health-care sector stands at a pivotal juncture. At ideas42, we are championing a nuanced approach to this better future of healthcare that marries the capabilities of AI with the intricacies of human decision-making. Our focus is on both harnessing the power […]
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
by Merage Ghane and Ted Robertson
As a leader in creating strategies and validated solutions around bias evaluation and mitigation in artificial intelligence (AI), ideas42 welcomes the Biden Administration’s recent actions to promote guidelines for the responsible use of AI in healthcare. Advances in behavioral science offer powerful tools to guide the management and use of algorithms across the entire life-cycle. […]
by Arielle Gorstein
How are you doing on your New Year’s resolutions? Here are 10 “microbehaviors” to keep your health goals on track. If you made a health-related New Year’s resolution this year, you’re not alone; health-focused resolutions make up the top three most common goals, year after year. And if you’re still going strong, congratulations! You’re in […]
by Ric LaGrange, Lee-Sien Kao & Lalo Motiño
The words spoken by public government officials matter; and more often than not, such words have real-life implications for the decisions people make and the actions they do or don’t take. For example, much attention has been paid to President Biden’s recent declaration that the pandemic is “over”. On a recent episode of the broadcast […]
by Lalo Motiño, Lee-Sien Kao & Ric LaGrange
We are now over 900 days into the global pandemic that is COVID-19. Meanwhile, there has been hope for many with the introduction of vaccines and boosters; reintegration into society via hybrid working arrangements; and the resumption of sporting events, concerts, and international travel. A semblance of normal life has returned for most, yet we’re […]
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