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Recent Projects

Supporting Women on the Path to Becoming Firefighters

Among aspiring firefighters applying to join the New York City Fire Department, women are nearly twice as likely to withdraw their candidacy just prior to the physical exam as their male peers. We sought to address barriers that prevent women from showing up to and performing on their physical exam.

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Helping New York City Drivers Avoid Getting Booted

When NYC drivers approach $350 in unpaid parking fines, their vehicles become at risk for booting, an unanticipated financial cost that can be particularly disruptive for people with low-to-moderate incomes. Our redesigned warning email led to a statistically significant reduction in the number of drivers becoming eligible for booting.

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Helping New Yorkers Maintain Access to Food Assistance

SNAP churn results from failure to recertify annually but is also driven by a failure to complete the sixmonth periodic report. The BDT designed two behaviorallyinformed emails to prompt online periodic report submission. Both emails leveraged loss aversion, outlined action steps and time expectations, and made deadlines salient.

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