Behavioral Science for Practitioners Crash Course

This 1-day foundational course will introduce participants to fundamental principles of behavioral science and explore how these concepts can be applied in practice. Participants will leave the course equipped with a deeper understanding of human behavior and practical tools for incorporating strategies to address behavior change in their work.

What will you learn?

In this course participants will:

  • Learn how human behavior is influenced by the people, places, and things around us

  • Develop a basic understanding of several of the most common behavioral biases

  • Start to use simple tools that allow you to apply behavioral science in your everyday life or work

We teach with different learning styles in mind and want to make sure you walk out the door with practical tools in hand. Sessions include interactive lectures, hands-on learning activities, and networking with other attendees and ideas42 staff.


Click here for a sample agenda. 

Who should take this course?

This course is designed for anyone who designs programs, systems, or processes for real people – and who wants to make their work more effective.  It’s also designed for curious thinkers with a passion for human behavior. If you’ve ever wondered why people act in seemingly strange ways and behave contrary to their interests - and how we can design programs, products and services that accommodate these quirks – this course is right for you. Typical attendees will include: policy-makers, program managers, product designers, consultants, operations leaders, entrepreneurs, and evaluation specialists.


This is a foundations course, so if you have a PhD in psychology, you may be interested in the Behavioral Design Fellowship


Course instructors are senior members of the ideas42 team. These individuals are knowledgeable behavioral design practitioners and thought leaders in the field. From time-to-time we may have our academic affiliates drop in to share their latest research or teach a special session!

Instructors for our spring 2020 courses are:

Alissa Fishbane

Erin Sherman

Manasee Desai

Omar Parbhoo

Piyush Tantia

Rachel Banay

Rachel Taylor

Spring 2020 course dates and locations:

  • January 27, 2020 in Washington, DC

  • February 10, 2020 in New York City

  • February 27, 2020 in Washington, DC

  • June 11, 2020 in New York City 

Courses will be held at the ideas42 main offices in New York City and Washington, D.C. You will experience life in the ideas42 behavioral design hubs and have the opportunity to meet our team of behavioral design experts.

The registration fee includes:

Registration options:

  • Regular - $975

  • Non-profit and government - $850

  • Groups (3 or more registrants) - contact for further information

An early bird discount of 10% off the registration fee will be offered up to 4 weeks before the start of the course.

Use the following discount codes upon registration: EarlyJan27, EarlyFeb10, EarlyFeb27


Do I need prior experience with behavioral science to take this course?

  • None! This is an introductory course, designed for both total newbies and folks who have read a couple of behavioral science papers and want to learn more about practical application.

Will you offer a refund if I cannot attend a course I have signed up for?

  • If you cannot attend a class you have registered for, you must submit your request in writing to at least 30 days before the course date to receive a full refund. Cancellations received within 30 days of the course date are not eligible for a refund.