Behavioral Design Fellowship 2021

A one-of-a-kind advanced training program for social impact practitioners. Fellows will convene for in-person workshops, apply new skills through a hands-on project, and receive dedicated mentorship and coaching from ideas42 instructors. Participants will learn how to apply the insights from behavioral science to design novel behavioral solutions.

What will you learn?

In this program, fellows will:

  • Learn the intricacies of common behavioral biases.
  • Be taught the ideas42 behavioral design methodology to properly scope behavioral outcomes, identify factors driving behavior, and design, implement, and test targeted solutions.
  • Complete a behavioral design project (for example, designing a new program or product for their organization to address a behavioral outcome) - starting from outcome scoping all the way through implementation and testing.
  • Regularly meet with ideas42 instructors (via videoconference) for mentorship and coaching.
  • Exchange insights, best practices, and implementation learnings with other fellows.

Following the program, fellows will be able to design and implement novel behavioral solutions to address diverse behavioral challenges.

What is the fellowship format?

The program includes:

  • Pre-work: An introductory webinar, required background reading, and a self-directed outcome identification activity
  • In-Person Workshop: A 3-day in-person workshop held in either Washington, D.C. or NYC (24 hours of in-person instruction)
  • Behavioral Design Project: An action learning behavioral design project implemented at your workplace (30-40 hours of on-the-job learning)
  • Coaching and Mentorship: Monthly videoconference coaching and mentorship (8+ hours of in-person coaching)
  • Feedback: Written feedback on behavioral design project assignments
  • Webinars: Bi-monthly webinars on topics in applied behavioral design
  • Peer Network: The competitively selected cohort will have regular opportunities to connect, share experiences and ideas, and forge strong connections among like-minded behavioral design practitioners.

What is the behavioral design project?

Each fellow will select a project to work on throughout the program. This project could be the design of a new program or product, or developing a solution to a behavioral challenge that exists in a current program, product or service. Fellows will apply their learning in this project both during in-person workshops and on their own over the course of the year. Throughout the program, fellows will complete assignments related to their project, receive written feedback and attend regular coaching calls with ideas42 instructors to share progress, receive feedback, reflect, and troubleshoot. We estimate that this out-of-workshop learning will require a minimum of 1-2 hours per week.

Who should apply?

This course is designed for leaders with a foundational understanding of behavioral science, who are looking to take their applied skills to the next level. This course is ideal for those who regularly create new programs or products – or who are looking to tackle specific behavioral challenges, such as low uptake or persistence, drop-off, or mis-use.

Participants will come from both the public and private sectors, including:

  • Managers or administrators looking for innovative approaches to behavior change;
  • Designers looking to expand their skill set; and,
  • Senior leaders seeking a competitive advantage.

Fellows should be committed to learning and be willing to dedicate time outside of workshops to a behavioral design project. On average, fellows will dedicate a minimum of 1-2 hours a week outside of workshops.

Are there any prerequisites for admission?

Fellows are required to have a fundamental understanding of behavioral science. The Behavioral Science for Practitioners Crash Course will fulfill this requirement. Applicants who have not taken this course will need to either document equivalent qualification or complete foundational readings and exercises before the course. Please contact academy@ideas42.org for more information.

The Fellowship is led by Piyush Tantia. ideas42 senior team members will lead in-peson workshops and coaching sessions. In addition, our Academic Affiliates may teach at in-person workshops or collaborate on behavioral design projects.

Fellowship program staff include:

Alissa Fishbane

Josh Martin

Piyush Tantia

Saugato Datta

The 2021 Behavioral Design Fellowship will run for 12 months starting in the Fall of 2021. There will be a three-day in-person workshop at the start of the program held in either New York City and Washington, D.C. Workshop dates and location will be selected, with participant input, once the cohort has been finalized.

How to apply:

  • Acceptance to the Fellowship is selective
  • To apply, please complete an application form HERE
  • Acceptance decisions will be made on a rolling basis

The program fee includes:

  • All course materials
  • Meals and networking events at the in-person workshop
  • Scaffolded action learning assignments to support the behavioral design project
  • Written feedback on assignment submissions
  • Monthly video conference coaching from ideas42 instructors
  • Bi-monthly webinars on topics in applied behavioral design
  • Access to a peer network and regular programming to facilitate exchange amongst this group

Upon completion of the program fellows will receive:

  • An official completion certificate
  • Membership into the ideas42 alumni network. ideas42 alumni receive access to an invitation-only behavioral design community of practice, and preferential access and discounts for ideas42 Academy courses and events

Program Fees

  • Regular price - $19,500
  • Non-profit and government price - $17,550
  • Group applications - Please contact academy@ideas42.org for more information

Please note: Program fees do not include travel and accommodation costs for the in-person workshop.

Do I need prior experience with behavioral science to take this course?

  • Fellows are required to have a fundamental understanding of behavioral science. The Behavioral Science for Practitioners Crash Course will fulfill this requirement. Applicants who have not taken this course will need to either document equivalent qualification or complete foundational readings and exercises before the course. Please contact academy@ideas42.org for more information.