Behavioral Design Fellowship 2020

A one-of-a-kind advanced training program for social impact practitioners. Fellows will convene for in-person workshops, apply new skills through a hands-on project, and receive dedicated mentorship and coaching from ideas42 instructors. Participants will learn how to apply the insights from behavioral science to design novel behavioral solutions.

What will you learn?

In this program, fellows will:

  • Learn the intricacies of common behavioral biases.

  • Be taught the ideas42 behavioral design methodology to properly scope behavioral outcomes, identify factors driving behavior, and design, implement, and test targeted solutions.

  • Complete a behavioral design project (for example, designing a new program or product for their organization to address a behavioral outcome) - starting from outcome scoping all the way through implementation and testing.

  • Regularly meet with ideas42 instructors (via videoconference) for mentorship and coaching.

  • Exchange insights, best practices, and implementation learnings with other fellows.

Following the program, fellows will be able to design and implement novel behavioral solutions to address diverse behavioral challenges.

What is the course format?

The program includes:

  • An introductory webinar, required background reading, and problem definition activity

  • Three two-day in-person workshops held in either Washington, D.C. or NYC (48 hours of in-person instruction)

  • A behavioral design project implemented at your workplace (30-40 hours of on-the-job learning)

  • Monthly videoconference coaching and mentorship (8 hours of coaching)

  • Written feedback on behavioral design project assignments

See here for sample workshop agendas.

What is the behavioral design project?

Each fellow will select a project to work on throughout the program. This project could be the design of a new program or product, or developing a solution to a behavioral challenge that exists in a current program, product or service. Fellows will apply their learning in this project both during in-person workshops and on their own over the course of the year. Throughout the program, fellows will complete assignments related to their project, receive written feedback and attend regular coaching calls with ideas42 instructors to share progress, receive feedback, reflect, and troubleshoot. We estimate that this out-of-workshop learning will require a minimum of 1 hour per week.

Who should apply?

This course is designed for leaders with a foundational understanding of behavioral science, who are looking to take their applied skills to the next level. This course is ideal for those who regularly create new programs or products – or who are looking to tackle specific behavioral challenges, such as low uptake or persistence, drop-off, or mis-use.

Participants will come from both the public and private sectors, including:

  • Managers or administrators looking for innovative approaches to behavior change;

  • Designers looking to expand their skill set; and,

  • Senior leaders seeking a competitive advantage

Fellows should be committed to learning and be willing to dedicate time outside of workshops to a behavioral design project. On average, fellows will dedicate a minimum of 1 hour a week outside of workshops.

Are there any prerequisites for admission?

Fellows are required to have a fundamental understanding of behavioral science. The Behavioral Science for Practitioners Crash Course will fulfill this requirement. Applicants who have not taken this course will need to either document equivalent qualification or complete foundational readings and exercises before the course. Please contact academy@ideas42.org for more information.

The Fellowship is led by Piyush Tantia. ideas42 senior team members will lead in-peson workshops and coaching sessions. In addition, our Academic Affiliates may teach at in-person workshops or collaborate on behavioral design projects.

Fellowship program staff include:

Alissa Fishbane

Josh Martin

Piyush Tantia

Saugato Datta

The 2020 Behavioral Design Fellowship will run from February 3, 2020 to December 18, 2020. In-person workshops will be held on:

  • March 25 & 26 – Washington, D.C.

  • June 10 & 11 – New York City

  • September 21 & 22 – Washington, D.C.

How to apply:

  • Acceptance to the Fellowship is selective

  • To apply, please complete an application form here

  • The deadline to apply is January 17, 2020

  • All applicants will be notified of their acceptance status by January 24, 2020

The program fee includes:

  • All course materials

  • Meals and networking events at in-person workshops

  • Monthly video conference coaching from ideas42 instructors

  • A 1-year subscription to the Practitioner Insights Seminar Series (a $250 value)

Upon completion of the program fellows will receive:

  • An official completion certificate

  • Membership into the ideas42 alumni network. ideas42 alumni receive access to an invitation-only behavioral design community of practice, and preferential access and discounts for ideas42 Academy courses and events

Program Fees

  • Regular price - $19,500

  • Non-profit and government price - $17,550

  • Group applications - Please contact academy@ideas42.org for more information

An early bird discount of 5% off the program fee will be offered up to 4 weeks before the start of the course. To claim the early bird discount please use the coupon code EARLY in your application.

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Do I need prior experience with behavioral science to take this course?

  • Fellows are required to have a fundamental understanding of behavioral science. The Behavioral Science for Practitioners Crash Course will fulfill this requirement. Applicants who have not taken this course will need to either document equivalent qualification or complete foundational readings and exercises before the course. Please contact academy@ideas42.org for more information.