What will you learn?

In this program, fellows will:

• Learn the intricacies of common behavioral biases.
• Be taught the ideas42 behavioral design methodology to properly scope behavioral outcomes, identify factors driving behavior, and design, implement, and test targeted solutions.
• Complete a behavioral design project (for example, designing a new program or product for their organization to address a behavioral outcome) - starting from outcome scoping all the way through implementation and testing.
• Regularly meet with ideas42 instructors (via videoconference) for mentorship and coaching.
• Exchange insights, best practices, and implementation learnings with other fellows.

Following the program, fellows will be able to design and implement novel behavioral solutions to address diverse behavioral challenges.

What is the fellowship format?

The program includes:

• Pre-work: An introductory webinar, required background reading, and a self-directed outcome identification activity
• In-Person Workshop: A 3-day in-person workshop held in either Washington, D.C. or NYC (24 hours of in-person instruction)
• Behavioral Design Project: An action learning behavioral design project implemented at your workplace (30-40 hours of on-the-job learning)
• Coaching and Mentorship: Monthly videoconference coaching and mentorship (8+ hours of in-person coaching)
• Feedback: Written feedback on behavioral design project assignments
• Webinars: Bi-monthly webinars on topics in applied behavioral design
• Peer Network: The competitively selected cohort will have regular opportunities to connect, share experiences and ideas, and forge strong connections among like-minded behavioral design practitioners.
  

What is the behavioral design project?

Each fellow will select a project to work on throughout the program. This project could be the design of a new program or product, or developing a solution to a behavioral challenge that exists in a current program, product or service. Fellows will apply their learning in this project both during in-person workshops and on their own over the course of the year. Throughout the program, fellows will complete assignments related to their project, receive written feedback and attend regular coaching calls with ideas42 instructors to share progress, receive feedback, reflect, and troubleshoot. We estimate that this out-of-workshop learning will require a minimum of 1-2 hours per week.

Who should apply?

This course is designed for leaders with a foundational understanding of behavioral science, who are looking to take their applied skills to the next level. This course is ideal for those who regularly create new programs or products – or who are looking to tackle specific behavioral challenges, such as low uptake or persistence, drop-off, or mis-use.

Participants will come from both the public and private sectors, including:

• Managers or administrators looking for innovative approaches to behavior change;
• Designers looking to expand their skill set; and,
• Senior leaders seeking a competitive advantage.

Fellows should be committed to learning and be willing to dedicate time outside of workshops to a behavioral design project. On average, fellows will dedicate a minimum of 1-2 hours a week outside of workshops.

Are there any prerequisites for admission?

Fellows are required to have a fundamental understanding of behavioral science. The Behavioral Science for Practitioners Crash Course will fulfill this requirement. Applicants who have not taken this course will need to either document equivalent qualification or complete foundational readings and exercises before the course. Please contact academy@ideas42.org for more information.