Governments around the developing world use cash transfer programs—in which money, rather than goods, is given directly to people who need it—for social protection and to spur economic growth. Evidence shows that recipients spend the money on essentials like their children’s school supplies or investing in their small businesses. In short, cash transfers work.
The widespread adoption of cash transfer programs was a significant step toward reducing extreme global poverty. But the delivery process was not originally designed to account for common behavioral tendencies, and so cash transfers can be made even more effective by incorporating insights from behavioral science. To meaningfully impact the lives of families around the world, social assistance programs should not only give people money, but also help them be intentional with it.
That’s why together with the World Bank, we’re bringing behavioral innovations to cash transfer programs in sub-Saharan Africa in an initiative called Behavioral Design for Cash Transfer Programs.
Building on our previous work in Madagascar, Mexico, and Sudan, we’re focusing on light-touch design features to improve outcomes at little additional cost in six countries in the region. We’ll explore many useful and behaviorally-informed features, including goal-setting tools, more flexible payment schedules, the framing of cash, planning prompts, reminders, feedback on savings progress, and wallets for physically (and mentally) separating funds.
Behavioral Design for Cash Transfer Programs is generously supported by the Global Innovation Fund and will continue through 2021—but stay tuned for regular updates and insights.
Interested in learning more about applying behavioral science to cash transfer programs? Reach out to us: firstname.lastname@example.org