Governments around the developing world use cash transfer programs—in which money, rather than goods, is given directly to people who need it—for social protection and to economic growth. They’re a well-known anti-poverty too, but they often fail to help recipients reach their long-term financial goals.
To address this, we’ve used behavioral design to create light-touch interventions and rigorously tested their effectiveness in countries across sub-Saharan Africa. Emerging evidence is clear: behavioral science helps cash transfer recipients set, save towards, and reach their financial goals.
For a comprehensive overview of our work, visit the Behavioral Science for Cash Transfers site.