by The ideas42 Team
Fifteen years ago, ideas42 was founded on the belief that many of the world’s greatest challenges could benefit from harnessing a deep understanding of human behavior.
Since then, we’ve been at the forefront of pioneering a new approach: centering insights about how people actually make decisions, and reflecting sensitivity to the unique contexts that shape people’s everyday lives.
by Merage Ghane and Ted Robertson
As a leader in creating strategies and validated solutions around bias evaluation and mitigation in artificial intelligence (AI), ideas42 welcomes the Biden Administration’s recent actions to promote guidelines for the responsible use of AI in healthcare. Advances in behavioral science offer powerful tools to guide the management and use of algorithms across the entire life-cycle. […]
by Jessica Li and Cecilia Shang
Record high temperatures, droughts, floods, and other severe weather events are more than headlines for the people that feed our populations. For farmers, these events are a direct threat to their livelihoods. A harsh weather event or an unusual change of the season can ruin an entire season’s crops. How can we protect farmers and […]
by Sarah Welch
Surprisingly, people often need less information and time to act than we expect. Giving donors less time can often lead to more action.
by Mukta Joshi, Wen Wen Teh, and Ariadna Vargas
Pictures of a cash transfer recipient with her savings box In many parts of the Global South, millions of individuals face the harsh realities of extreme poverty each day. They carry the heavy burden of not having enough resources to meet their needs, and this constant struggle takes a toll on their mental bandwidth. It […]
by Nick O'Donnell and Bradley Noble
New research on donor behavior can spark innovations to increase proactive, strategic, and impactful giving. This can mean more funds for more charitable organizations to solve critical social problems around the world.
by ideas42
Behavioral science has the power to catalyze progress across the sexual and reproductive health (SRH) sector. Over the last decade, our Global Health team has worked on more than 250 projects in over 30 low-and middle-income countries applying behavioral science to programs across the ecosystem. From reducing provider bias during contraceptive counseling to boosting male […]
by Bradley Noble and Catherine MacLeod
Stable employment and career opportunities are critical components of development, but many people living in developing countries still lack access to them. To combat this, countries institute labor programs to match job seekers with employers, but too often these programs fail to design for the context in which job seekers actually behave. As a result, […]
by Ariadna Vargas and Jeremy Barofsky
Memphis, Tennessee, is often the subject of negative media attention, particularly when it comes to crime and poverty. However, after working for months with local non-profit organizations as part of our Narrative Change work, we were able to confirm what residents of the city have always known—that there is so much more to Memphis than […]
by ideas42
Unintended pregnancies are a persistent global challenge with significant health, financial, and social consequences that disproportionately impact those with the least. Despite significant strides in increasing the availability of contraceptive services, 49% (111 million) of all pregnancies are unintended each year in low- and middle-income countries (LMICs), preventing women from having the opportunity to choose […]
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