The ideas42 Blog

ideas42 Seminar Series: A Talk with Emily Balcetis

May 23, 2019 by ideas42

With the ideas42 Seminar Series, we invite leading scholars to share their insights and what inspires their exploration into human behavior. Our New York office was pleased to host Emily Balcetis, an Associate Professor of Psychology at New York University. Emily is interested in the conscious and nonconscious ways people orient to the world. She … Read more.

Social Norms for Social Good: 3 Insights to Apply

Apr 24, 2019 by Liana Johnson

Social norms are a powerful tool for improving lives—they have helped people get healthier, save more money, and take positive environmental actions. While social norms sound simple—“tell people what others are doing and they’ll change their behavior!”—there are plenty of nuances to leveraging them for social good. Apply these three insights to optimize your social … Read more.

Work Requirements Don’t Work

Apr 8, 2019 by Anthony Barrows

In 2015, the Supplemental Nutrition Assistance Program (SNAP) prevented 8.4 million people from living in poverty. This essential and effective safety net program helps people with low incomes purchase food for themselves and their families—an estimated 40.8 million Americans were living in poverty in 2015; absent SNAP benefits, that number would have been 49.1 million. Despite its … Read more.

Behavioral Science + Machine Learning = More Social Impact

Mar 5, 2019 by Rachel Rosenberg & Michael Stern

Imagine entering college for the first time. In addition to starting day one in a completely new environment, you have countless decisions to make within just a couple of weeks that will determine your path for the next two to four years: “What do I want to study?” “Which courses do I need to take?” … Read more.

Making Behavioral Innovation Accessible to Every City with the CityNudge Accelerator

Mar 2, 2019 by ideas42

It’s not exactly breaking news that water shortages and electricity cuts are emerging as critical challenges for cities around the world. Stories of strain on water supplies and power grids abound as populations grow and extreme weather events occur with increasing regularity. At the same time, as well-meaning policymakers strive to take action, many city … Read more.

The (Behavioral) Magic of Tidying Up

Feb 28, 2019 by Liam Speranza

We’re already heading into March of this new year, 2019, which means we’ve all made new years resolutions and the fresh start effect is driving many of us to make some changes in our lives, and we’re definitely sticking to them now… right? While we are usually all about sticking to goals and creating new, … Read more.

Helping People Vote Isn’t a “Power Grab.” It’s Democracy.

Feb 11, 2019 by Dan Connolly

Senate Majority Leader Mitch McConnell recently described new legislation designed to increase voter turnout as a “power grab.” The legislation, known as H.R. 1, proposes nationwide same-day voter registration, early voting periods for federal elections, automated voter registration, and instituting a federal holiday on Election Day. What should we expect from these reforms? Evidence about … Read more.

Building Reading Habits at Home with Behavioral Insights

Feb 7, 2019 by Cassie Taylor

Early reading habits are predictive of a number of later life outcomes, including higher education attainment and income, yet more than two-thirds of fourth graders in U.S. public schools are not reading proficiently. We often think of education as taking place entirely at school, but fourth graders only spend about 13% of their waking hours in the … Read more.

5 Impactful Behavioral Insights from 2018

Dec 19, 2018 by Liana Johnson

A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each … Read more.