Global Health

Health systems are human systems. At ideas42, we use behavioral science to study the unexpected and often curious quirks of human behavior. When we apply these breakthroughs and insights to global health programs, we can amplify impact and advance positive change.

By better understanding how and why people make the choices they do, we can better help them see all the possibilities, chart their preferred path, reach personal goals, and achieve their fullest potential.

Our goal is to transform global health practice to improve the lives of hundreds of millions of people worldwide with a focus on women and children under 5 years old in low- and middle-income countries.

Explore our project work transforming the global health practice:

Selected Partnerships

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Our People

Emily Zimmerman
Managing Director

Jana Smith
Managing Director

Abigail Sellman
Senior Behavioral Designer

Allison Schachter
Principal Behavioral Designer

Elizabeth McElwee
Senior Behavioral Designer

Finou Mendy
Senior Behavioral Designer

Lois Aryee
Principal Behavioral Designer

Najaina Tovohasimbavaka
Senior Behavioral Designer

Rahin Khandker
Principal Behavioral Designer

Sara Flanagan
Principal Behavioral Designer

Selamawit Mersha
Senior Behavioral Designer

Behavioral Science in Global Health Advisory Council

Hawa Talla

Marie Ba

Olufunke Fasawe

Priya Nanda

Rhoda Wanyenze

Sanam Roder-DeWan

Wambui Gachiengo Nyabero

Learn More About the Advisory Council

Our Other Areas of Focus