U.S. Health

So You’re Working from Home? Make the Most of it with Behavioral Science Tips

by Dana Guichon

This is part of a series of posts about behavioral science and COVID-19. Click here to read about two of the most important behaviors during this crisis–social distancing and seeking medical help. As the COVID-19 pandemic continues its alarming spread, many of us are looking to do our part to ease this rising tide. We […]

When Social Distancing Is Impossible: Humanitarian Crises and Human Behavior

by Meghann Perez

This is part of a series of posts on behavioral science and COVID-19. Recent news has focused strongly on how the U.S. and many European countries will cope with the newfound “way of life” in adhering to public health guidelines for COVID-19. Largely missing in this narrative are the significant global challenges yet to come—such […]

The Behavioral Side of COVID-19

by Piyush Tantia & Meghann Perez

This is the first of a series of posts about behavioral science and COVID-19. Government officials are trying to yell life-saving instructions over the roar of social media. And some of us are trying to follow those instructions and encouraging stubborn family and friends to do so, too. These directives aren’t just hard to communicate, […]

13 Ways Behavioral Science Improved Lives in 2019

by ideas42

  Each year, the behavioral science community expands our knowledge about humans and decision-making and builds evidence for how to use behavioral science to improve lives. This rapidly growing community is made up of brilliant researchers, dedicated practitioners who apply behavioral science in their work solving problems, pioneering organizations that fund behavioral innovation around the […]

Social Norms for Social Good: 3 Insights to Apply

by Liana Johnson

Social norms are a powerful tool for improving lives—they have helped people get healthier, save more money, and take positive environmental actions. While social norms sound simple—“tell people what others are doing and they’ll change their behavior!”—there are plenty of nuances to leveraging them for social good. Apply these three insights to optimize your social […]

Behavioral Science + Machine Learning = More Social Impact

by Rachel Rosenberg & Michael Stern

Imagine entering college for the first time. In addition to starting day one in a completely new environment, you have countless decisions to make within just a couple of weeks that will determine your path for the next two to four years: “What do I want to study?” “Which courses do I need to take?” […]

5 Impactful Behavioral Insights from 2018

by ideas42

A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each […]

Bringing Behavioral Design to NYC Non-profits

by ideas42

We’ve spent more than a decade applying behavioral science to complex social problems, all in the service of improving the lives of millions of people. Part of our mission is to dramatically expand the use of behavioral science as a problem-solving tool, and that’s why we’ve recently broadened our efforts to bring this approach to […]

‘Tis the Season for Americans to…Give to Charity?

by Sarah Welch

In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are […]

Trick or Treat: Four Spooky (Because They’re Real) Behavioral Insights

by ideas42

If you’re getting yourself into the Halloween…spirit…by checking the back of closets and behind curtains for boogeymen, don’t forget to take a peek in the mirror. Sometimes we don’t find the eeriest things lurking in dark corners, but in the corners of our own minds. That’s right, studying behavior (and examining our own behavior) can […]